Putricaya Windiarti or @puchh, never even dreamed of becoming a beauty influencer. She was clueless about make up. She started her career in the beauty industry when she worked in a lifestyle magazine as an account executive. When she explored all the perks of working in a lifestyle magazine, she found her passion. She started using Instagram as her platform to share her perspective about the beauty-related issue, she has gained a lot of positive attention towards her, and she continues her journey and not planning on stopping anytime soon. You go, babe!