Indonesian beauty guru who is widely known for her eponymous YouTube channel’s content. She has gained more than 20 million views there for her themed makeup tutorials, beauty equipment hauls, and routines. She began her YouTube channel on October 21, 2014. She has earned more than 280,000 subscribers to her YouTube channel. One of her most popular videos there, “200k Makeup Challenge | SarahAyu,” has amassed more than 475,000 views.